How motivation, opportunity and ability can drive online airline ticket purchases
Year of publication: |
2010
|
---|---|
Authors: | Bigné, Enrique ; Hernández, Blanca ; Ruiz, Carla ; Andreu, Luisa |
Published in: |
Journal of Air Transport Management. - Elsevier, ISSN 0969-6997. - Vol. 16.2010, 6, p. 346-349
|
Publisher: |
Elsevier |
Subject: | Online airline tickets | e-Purchasing | Motivation opportunity and ability models |
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