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Antecedents of materialism and compulsive buying : a life course study in Australia
Weaver, S. Todd; Moschis, George P.; Davis, Teresa - In: Australasian marketing journal 19 (2011) 4, pp. 247-256
Persistent link: https://www.econbiz.de/10009308815
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Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.; Bovell, Leah - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
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Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
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Effects of life status changes on changes in consumer preferences
Moschis, George P.; Fon Sim Ong - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 195-217
Persistent link: https://www.econbiz.de/10010405823
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Clarifying the relationship between materialism and well-being : testing for reciprocal and third-variable effects
Laisawat, Sarinya; Jantarat, Jaratchwahn; Fon Sim Ong; … - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 45-69
Persistent link: https://www.econbiz.de/10010405832
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Affluent mature consumers : preference and patronisation for financial services
Moschis, George P.; Nguyen Hung Vu - In: Journal of financial services marketing : JFSM 13 (2008/09) 3, pp. 259-267
Persistent link: https://www.econbiz.de/10003802572
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Compulsive buying : the role of earlier-in-life events and experiences
Grougiou, Vassiliki; Moschis, George P.; Kapoutsis, Ilias - In: The journal of consumer marketing 32 (2015) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10011407099
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Antecedents of young adults' materialistic values
Grougiou, Vassilki; Moschis, George P. - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 115-126
Persistent link: https://www.econbiz.de/10011294142
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Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of internet marketing and … 8 (2013) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
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At-home shopping : will consumers let their computers do the walking?
Moschis, George P. - In: Business horizons 28 (1985) 2, pp. 22-29
Persistent link: https://www.econbiz.de/10002511665