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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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Special issue on Asian markets and consumers
Schmitt, Bernd (contributor) - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia; Schmitt, Bernd - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
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Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia; Schmitt, Bernd; Jedidi, Kamel - In: Journal of advertising research 54 (2014) 4, pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
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The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
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From experiential psychology to consumer experience
Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171
Persistent link: https://www.econbiz.de/10010485534