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Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

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Framing financial advertising : message effectiveness in intertemporal choice

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Loss aversion or hand-to-mouth behaviour in private consumption models

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Effects of different types of framing in advertising messages on human decision behaviour

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The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions

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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals

Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327

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Loss aversion in a consumption savings model

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Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge

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Message framing and collectivistic appeal in green advertising : a study of Chinese consumers

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The effects of gain versus loss message framing and point of reference on consumer responses to green advertising

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