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Improving relevance in B2B research : analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
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Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga; Barner-Rasmussen, Wilhelm; Koporcic, … - In: Industrial marketing management : the international … 92 (2021), pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
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Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
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Does anyone read my papers? : the gap between academic consumer research and the real (wine) world
Vecchio, Riccardo - In: Wine Economics and Policy 12 (2023) 1, pp. 19-22
The goal of this discussion paper is to foster the debate among scholars on some of the key issues that are currently challenging the impact of academic wine consumer studies and encourage younger researchers towards alternative paths. Based on my personal experience, I will focus on some...
Persistent link: https://www.econbiz.de/10014326282
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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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Exploring the market to establish an advanced surgical community eye hospital
Sood, Ishaana; Sabherwal, Shalinder; DasGupta, Shantanu; … - In: International journal of market research 63 (2021) 1, pp. 106-120
Persistent link: https://www.econbiz.de/10012426484
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Social contract theory and the ethics of deception in consumer research
Smith, N. Craig; Kimmel, Allan J.; Klein, Jill Gabrielle - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 486-496
Persistent link: https://www.econbiz.de/10003884451
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Social contract theory and the ethics of deception in consumer research
Smith, N. Craig; Kimmel, Allan J.; Klein, Jill - 2009
Persistent link: https://www.econbiz.de/10003912990