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AIDS and community‐based organizations: the marketing of therapeutic discourse
Kates, Steven M. - In: European Journal of Marketing 36 (2002) 5/6, pp. 621-641
This article explores the meanings of societal marketing in the context of AIDS community‐based organizations (CBOs). Studies have investigated the practice of relationship marketing in for‐profit businesses, but we have yet to understand fully the practice of relationship marketing in the...
Persistent link: https://www.econbiz.de/10014722022
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Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
Conway, Tony; Whitelock, Jeryl - In: European Journal of Marketing 41 (2007) 1/2, pp. 199-222
Purpose – The purpose of this paper is to consider whether successful subsidised arts organisations are more likely to apply a relationship rather than transactional marketing approach to overcome the tendency of not‐for‐profit organisations generally, and subsidised arts organisations...
Persistent link: https://www.econbiz.de/10014722385
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Implementing a relationship marketing program: a case study and managerial implications
Voss, Glenn B.; Giraud Voss, Zannie - In: Journal of Services Marketing 11 (1997) 4, pp. 278-298
Proposes that successful implementation of a relationship marketing program requires a complement of strategies that satisfies and motivates customers through different phases of relationship development. To accomplish this, firms simultaneously implement transactional marketing strategies and...
Persistent link: https://www.econbiz.de/10014905590
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Building social capital through corporate social investment
Cooke, David - In: Asia-Pacific Journal of Business Administration 2 (2010) 1, pp. 71-87
Purpose – Whereas previously the objectives of the corporation are seen by many as antithetical to the aims of the not‐for‐profit sector, we are now in fact seeing far greater interaction between the two. The purpose of this paper is to examine this trend and the motivation of both to form...
Persistent link: https://www.econbiz.de/10014674203
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Governance: convergent expectations, divergent practices
Steane, Peter - In: Corporate Governance: The international journal of … 1 (2001) 3, pp. 15-19
in Australia. This reinforces broader literature on governance undertaken in other countries, and suggests expectations …
Persistent link: https://www.econbiz.de/10014695967
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Self‐congruity and volunteering: a multi‐organisation comparison
Randle, Melanie; Dolnicar, Sara - In: European Journal of Marketing 45 (2011) 5, pp. 739-758
Purpose – The purpose of this paper is to examine whether individuals who prefer different volunteering organisations have different self‐concepts, whether individuals perceive their preferred volunteering organisation as more similar to their self‐concept than other volunteering...
Persistent link: https://www.econbiz.de/10014722745
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Marketing in non‐profit organizations: an international perspective
Dolnicar, Sara; Lazarevski, Katie - In: International Marketing Review 26 (2009) 3, pp. 275-291
marketing in the UK, the USA, and Australia exist due to differences in the operating environment. Design … USA and 67 from Australia. Findings – Non‐profit managers indicated that the most important marketing activities are … Australia did not differ in their use of marketing and marketing operations, suggesting that the similarity of market pressures …
Persistent link: https://www.econbiz.de/10014827458
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Marketing research performance and strategy
Bednall, David H.B.; Valos, Michael J. - In: International Journal of Productivity and Performance … 54 (2005) 5/6, pp. 438-450
quantitative research among a sample of the top‐1,000 marketing managers in Australia. The study used an existing market research …
Persistent link: https://www.econbiz.de/10014796481
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Visions of excellence in Australian and Canadian human services organizations
Emerson, Rosslyn; Harvey, Cheryl - In: International Journal of Public Sector Management 9 (1996) 5/6, pp. 109-124
Addresses the issue of how Australian and Canadian managers of human services organizations(HSO) define organizational excellence. Presents a study in which HSO managers were interviewed in order to ascertain their vision of an excellent ideal. Describes the methods and findings and discusses...
Persistent link: https://www.econbiz.de/10014799345
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Oils ain’t oils!
Steane, Peter D. - In: International Journal of Public Sector Management 10 (1997) 6, pp. 461-470
Argues that strategy formulation across sectors is different. Often the use of normative approaches to strategic management that have sprung from research and experience within the private sector do not pay sufficient cognizance to the subtle differences that drive non‐profit and...
Persistent link: https://www.econbiz.de/10014799497