The impact of rebranding on club member relationships
Year of publication: |
2011
|
---|---|
Authors: | Plewa, Carolin ; Lu, Vinh ; Veale, Roberta |
Other Persons: | Oly Ndubisi, Nelson (ed.) |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 23.2011, 2, p. 222-242
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Australia | Non‐profit organizations | Brands | Relationship marketing |
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