Similar Search Results

Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image

Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 933-946

Persistent link: https://www.econbiz.de/10011796566

The mediating effects of micro country image by product category and country

Almousa, Moudi; Jin, Byoungho; Yang, Heesoon; Kim, Naeun - In: International journal of market research 61 (2019) 6, pp. 668-682

Persistent link: https://www.econbiz.de/10012172689

Consumer ethnocentrism, country image and local brand preference : the case of the Colombian textile, apparel and leather industry

Correa, Santiago; Parente-Laverde, Ana-Maria - In: Global business review 18 (2017) 5, pp. 1111-1123

Persistent link: https://www.econbiz.de/10011778314

Consumer expectations of corporate social responsibility of foreign multinationals in Korea

Han, C. M. - In: Emerging markets finance & trade : a journal of the … 51 (2015) 2, pp. 293-305

Persistent link: https://www.econbiz.de/10011391714

The effect of country image and company image on Brazilian consumers' attitudes and intention to purchase Korean electronics

Biff, Millena; Nam, Kyungdoo - In: Journal of international trade & commerce 15 (2019) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10012546734

Every storm will pass : examining expat's host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

Zaman, Umer; Aktan, Murat; Qureshi, Madeeha Gohar; … - In: Cogent business & management 8 (2021) 1, pp. 1-18

The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the...

Persistent link: https://www.econbiz.de/10012627921

The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China

Xiao, Zhehui; Zhang, Jinlong; Li, Dekui - In: International journal of services technology and management 22 (2016) 1/2, pp. 18-30

Persistent link: https://www.econbiz.de/10011645266

The effect of Korean country image and culture contents favor on Mongolian customers' cross-border online purchase intention in Korean products

Lkhaasuren, Mendbayar; Nam, Kyung-Doo; Bang, Dong-Ock; … - In: Journal of international trade & commerce 14 (2018) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011846888

Determinants of satisfaction with imported Asian pears in the US : moderating role of Korea's country image

Seo, Sunhee; Kim, Kawon Kathy; Im, Soo Yeon - In: International journal of emerging markets 18 (2023) 12, pp. 5861-5879

Persistent link: https://www.econbiz.de/10014461322

Life satisfaction and country loyalty among Korean residents in Vietnam : seeking determinants related to tourism

Han Nu Ngoc Ton; Thy Nguyen Nhat Tu - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 814-832

Persistent link: https://www.econbiz.de/10014375421

1
2
3
4
5
6
7
8
9
10
Next
Last