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Repairers may play a substantial role in the shift from a linear (make, use, dispose) to a more circular economy, which minimises waste. Defective second-hand products are not only reused by its owners, but they are also traded in the second-hand market. Most behavioural research in the...
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In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing decisions. However, their influence varies depending on the products and cultures, and many particularities of this phenomenon remain under-researched. This is especially true...
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Purpose The purpose of this paper is to explore how health consciousness and skepticism toward health claims are related to perceived healthiness and willingness to buy functional food (i.e. functional yogurt) compared to conventional and organic (bio) food. Design/methodology/approach A survey...
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