Do you feel younger enough to choose nostalgic products? : exploring the role of age identity in nostalgic purchasing behavior
Year of publication: |
2017
|
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Authors: | Kazlauske, Dovile ; Gineikiene, Justina |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 12.2017, 3, p. 292-306
|
Subject: | Nostalgia | SEM | Age identity | Consumer behaviour | Konsumentenverhalten | Persönlichkeitspsychologie | Personality psychology | Emotion | Altersgruppe | Age group | Schweden | Sweden |
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