Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior
Year of publication: |
2017
|
---|---|
Authors: | Kazlauske, Dovile ; Gineikiene, Justina |
Published in: |
Baltic Journal of Management. - Emerald Publishing Limited, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 12.2017, 3, p. 292-306
|
Publisher: |
Emerald Publishing Limited |
Subject: | Nostalgia | SEM | Age identity | Consumer behaviour |
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