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Advertising in Israel : from traditional dilettantism to professional westernism
Hetsroni, Amir - In: Advertising in developing and emerging countries : the …, (pp. 69-77). 2011
Persistent link: https://www.econbiz.de/10009261985
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Public Attitudes toward Abortion in Israel: A Research Note
Remennick, Larissa I.; Hetsroni, Amir - In: Social Science Quarterly 82 (2001) 2, pp. 420-431
Persistent link: https://www.econbiz.de/10005324194
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The Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements
Hetsroni, Amir; Tukachinsky, Riva H. - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 93
Persistent link: https://www.econbiz.de/10008116630
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Values in Infomercials and Commercials: The Influence of Format, Product Type and Advertisement Approach
Hetsroni, Amir - In: Journal of current issues and research in advertising : … 25 (2003) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10008118234
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ARTICLES - The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis
Hetsroni, Amir - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 55-68
Persistent link: https://www.econbiz.de/10008120069
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Advertising and reality : a global study of representation and content
Hetsroni, Amir (contributor) - 2012
Persistent link: https://www.econbiz.de/10009695211