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Corporate social responsibility, product market perception, and firm value

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Persistent link: https://www.econbiz.de/10012239311

The impact of brand relationships on corporate brand identity and reputation : an integrative model

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The current literature focuses on the cocreation of brands in dynamic contexts, but the impact of the relationships among brands on branding is poorly documented. To address this gap a concept is proposed concerning the relationships between brands and a model is developed, showing the influence...

Persistent link: https://www.econbiz.de/10012309155

Good citizen, good ambassador? : linking employees' reputation perceptions with supportive behavior on Twitter

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Attracting new talent to family firms : who is attracted and under what conditions?

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The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes

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CSR as a selling of indulgences : an experimental investigation of customers' perceptions of CSR activities depending on corporate reputation

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Effects on the (CSR) reputation: CSR reporting discussed in the light of signalling and stakeholder perception theories

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The mediating role of trust : investigating the relationships among employer brand perception and turnover intentions

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Managing corporate reputation

Mahr, Sarah Isabel - 2017

Persistent link: https://www.econbiz.de/10011962546

Snob appeal? : impact of company status perceptions on employee recruitment

McGinley, Sean; Yang, Wan; Zhang, Lu - In: Journal of hospitality marketing & management 27 (2018) 1, pp. 85-105

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