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Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: The journal of consumer marketing 27 (2010) 6, pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
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The dimensions of nation brand personality : a study of nine countries
Kim, You Kyung; Shim, Sung Wook; Dinnie, Keith - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10009741996
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Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: The journal of brand management : an international journal 23 (2016) 4, pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
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Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Walsh, Gianfranco; Dinnie, Keith; Wiedmann, Klaus-Peter - In: The journal of services marketing 20 (2006) 6-7, pp. 412-421
Persistent link: https://www.econbiz.de/10007378834
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How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Walsh, Gianfranco; Dinnie, Keith; Wiedmann, Klaus-Peter - In: The journal of services marketing 20 (2006) 6, pp. 412
Persistent link: https://www.econbiz.de/10007295688
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Assembly and component origin effects: an ASEAN consumer perspective
Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: The journal of consumer marketing 27 (2010) 6, pp. 488-499
Persistent link: https://www.econbiz.de/10008705094