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Corporate Identity - There Is More to It Than Meets the Eye
Balmer, John M.T.; Wilson, Alan - In: International studies of management and organization 28 (1998) 3, pp. 12-31
Persistent link: https://www.econbiz.de/10006787078
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A ORGANIZATIONAL DYNAMICS - Managing the multiple identities of the corporation Ac: 100
Balmer, John M.T.; Greyser, Stephen A. - In: Operations research, Management science : OR MS ; the … 43 (2003) 6, pp. 603-604
Persistent link: https://www.econbiz.de/10006505121
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Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived
Balmer, John M.T. - In: Management decision : MD 47 (2009) 4, pp. 639
Persistent link: https://www.econbiz.de/10008257259
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Corporate marketing: apocalypse, advent and epiphany
Balmer, John M.T. - In: Management decision : MD 47 (2009) 4, pp. 544-572
Persistent link: https://www.econbiz.de/10008257264
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The shared management and ownership of corporate brands: The case of Hilton
Balmer, John M.T.; Thomson, Irene - In: Journal of general management 34 (2009) 4, pp. 15-38
Persistent link: https://www.econbiz.de/10008260963
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CORPORATE STRATEGY - Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
Balmer, John M.T.; Stuart, Helen; Greyser, Stephen A. - In: California management review : CMR 51 (2009) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10008265426
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Identity studies: multiple perspectives and implications for corporate-level marketing
He, Hong-Wei; Balmer, John M.T. - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 765-785
Persistent link: https://www.econbiz.de/10007763292
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Perceived corporate identity-strategy dissonance: Triggers and managerial responses
He, Hong-Wei; Balmer, John M.T. - In: Journal of general management 33 (2007) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10007885076
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The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics
Balmer, John M.T.; Fukukawa, Kyoko; Gray, Edmund R. - In: Journal of business ethics : JOBE 76 (2007) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10007864212
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Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility
Fukukawa, Kyoko; Balmer, John M.T.; Gray, Edmund R. - In: Journal of business ethics : JOBE 76 (2007) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10007864213