Corporate Identity - There Is More to It Than Meets the Eye
Year of publication: |
1998
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Authors: | Balmer, John M.T. ; Wilson, Alan |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232x. - Vol. 28.1998, 3, p. 12-31
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