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: measurement, monitoring and evaluation. Concludes with the contention that tensions can exist, when launching an Open Learning …. Considers the various mechanisms being used to assess overall effectiveness and identifies three strands of the process …
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Theory and exhortation about planning, research and evaluation (PRE) in PR still outweighs best practice. The tools … exist to enable PRE to be used as a means of demonstrating PR effectiveness. Yet research continues to demonstrate that PR … prove the effectiveness of PR through PRE, there is a bigger prize: to demonstrate the strategic role that PR can play in …
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