Narrow search
Showing 1 - 10 of 21
Cover Image
National culture and global diffusion of business-to-consumer e-commerce
Gong, Wen - In: Cross cultural management : an international journal 16 (2009) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10009525756
Cover Image
Factors influencing perceptions toward social networking websites in China
Gong, Wen - In: International journal of internet marketing and … 8 (2013) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10010242183
Cover Image
Exploring the digital divide in mobile-phone adoption levels across countries : do population socioeconomic traits operate in the same manner as their individual-level demographic...
Stump, Rodney L.; Gong, Wen; Li, Zhan - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10003784275
Cover Image
Mobile youth in China : a cultural perspective and marketing implications
Gong, Wen; Li, Zhang G. - In: International journal of electronic business 6 (2008) 3, pp. 261-281
Persistent link: https://www.econbiz.de/10003771641
Cover Image
National culture and national adoption and use of mobile telephony
Stump, Rodney L.; Gong, Wen; Chelariu, Cristian - In: International journal of electronic business 8 (2010) 4/5, pp. 433-455
Persistent link: https://www.econbiz.de/10008696734
Cover Image
Global use and access of social networking web sites : a national culture perspective
Gong, Wen; Stump, Rodney L.; Li, Zhan G. - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Cover Image
Cultural values reflected in the adoption of social networking sites
Gong, Wen; Stump, Rodney L. - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 360-378
Persistent link: https://www.econbiz.de/10011628257
Cover Image
Social networking sites : an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns
Stump, Rodney L.; Gong, Wen - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 117-142
Persistent link: https://www.econbiz.de/10011776980
Cover Image
Marketing to China's youth: A cultural transformation perspective
Gong, Wen; Li, Zhan G.; Li, Tiger - In: Business Horizons 47 (2004) 6, pp. 41-50
Persistent link: https://www.econbiz.de/10005333304
Cover Image
Marketing to China's youth: A cultural transformation perspective
Gong, Wen; Li, Zhan G.; Li, Tiger - In: Business horizons 47 (2004) 6, pp. 41-50
Persistent link: https://www.econbiz.de/10006163354