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Designing products for variety and how to manage complexity

Prasad, Biren - In: Journal of Product & Brand Management 7 (1998) 3, pp. 208-222

When products are designed for variety, the number of parts, number of models, and the number of their brands increases. This increases the level of complexity the organization has to go through to manufacture the product. In order to manage the product and process complexity, it is often...

Persistent link: https://www.econbiz.de/10014896509

Consumer reactions to product placement strategies in television sponsorship

d’Astous, Alain; Séguin, Nathalie - In: European Journal of Marketing 33 (1999) 9/10, pp. 896-910

consumer reactions in the context of television sponsorship. Four factors were manipulated: type of placement, sponsor’s image …, type of television program and sponsor‐program congruity. Uses a factorial design comprising these four factors, which was …’ evaluative and ethical judgements and that their effects interact with the type of television program. Suggests that evaluations …

Persistent link: https://www.econbiz.de/10014723348

Best practice in the car after‐sales service: An empirical study of Ford, Toyota, Nissan and Fiat in Germany ‐ Part 1

Omotuyi Ehinlanwo, Olajide; Zairi, Mohamed - In: Business Process Re-engineering & Management Journal 2 (1996) 2, pp. 39-56

growing importance of the after‐sales sector in automobile marketing. …

Persistent link: https://www.econbiz.de/10014688915

Best practice in the car after‐sales service

Omotuyi Ehinlanwo, Olajide; Zairi, Mohamed - In: Business Process Re-engineering & Management Journal 2 (1996) 3, pp. 39-53

This is the second part of a study which looks at car after‐sales service in Germany. The study is based on a benchmarking project which included four key players, Fiat AG, Nissan Deutschland, Toyota GmbH and Ford Werke AG. Examines the effectiveness of policies of after‐sales service as...

Persistent link: https://www.econbiz.de/10014688921

An empirical examination of automobile lease vs finance motivational processes

Trocchia, Philip J.; Beatty, Sharon E. - In: Journal of Consumer Marketing 20 (2003) 1, pp. 28-43

This research study explores the growing phenomenon of consumption without ownership by addressing individuals’ motivations for leasing, rather than financing, products. A two‐phase study was conducted in the retail automotive industry in order to ascertain motives for consumer leasing. It...

Persistent link: https://www.econbiz.de/10014848312

Value‐added Strategies in Marketing

Cooke, Peter N.C. - In: International Journal of Physical Distribution & … 20 (1990) 5, pp. 20-24

‐added strategies for the marketing function. Services in the automotive industry are listed and their costs and benefits analysed. The …

Persistent link: https://www.econbiz.de/10014794250

The Automobile Market in Saudi Arabia: Implications for Export Marketing Planning

Tuncalp, Secil - In: Marketing Intelligence & Planning 11 (1993) 1, pp. 28-36

Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom … some of the innovative marketing tactics of the successful participants. …

Persistent link: https://www.econbiz.de/10014946419

Consumer perceptions of mobile phone marketing: A direct marketing innovation

Roach, GK - 2009

mobile phone marketing. Through the application of constructs adapted from traditional innovation and product involvement … with mobile phone marketing, and their involvement with their mobile phone, influenced their intention to accept marketing … and compatibility) were significantly associated with their acceptance (or adoption) of marketing messages sent via their …

Persistent link: https://www.econbiz.de/10009484355

Buzzing with disclosure of social shopping rewards

Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189

Persistent link: https://www.econbiz.de/10011418525

Bridging marketing's intentions and consumer perceptions

Kachersky, Luke; Lerman, Dawn - In: The journal of consumer marketing 30 (2013) 7, pp. 544-552

Persistent link: https://www.econbiz.de/10010232019

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