determine which ones are most effective. We review this evidence in order to provide guidelines for forecasting for marketing …Research on forecasting is extensive and includes many studies that have tested alternative methods in order to …, extrapolation, rule-based forecasting, expert systems, and econometric methods. We discuss research about which methods are most …

This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small … scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in …

If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns … guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behavior between industrial product … firms and consumer product firms. Examines issues such as who does the forecasting, the frequency of forecasts, and the …

analyzing marketing variances. Proposes adaptation of the model to control the processes of sales planning and sales performance …