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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Walsh, Gianfranco; Dinnie, Keith; Wiedmann, Klaus-Peter - In: The journal of services marketing 20 (2006) 6-7, pp. 412-421
Persistent link: https://www.econbiz.de/10007378834
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How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Walsh, Gianfranco; Dinnie, Keith; Wiedmann, Klaus-Peter - In: The journal of services marketing 20 (2006) 6, pp. 412
Persistent link: https://www.econbiz.de/10007295688
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Merger Madness: The Final Coup de Grace
Balmer, John M.T.; Dinnie, Keith - In: Journal of general management 24 (1999) 4, pp. 53-70
Persistent link: https://www.econbiz.de/10006626964
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Assembly and component origin effects: an ASEAN consumer perspective
Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: The journal of consumer marketing 27 (2010) 6, pp. 488-499
Persistent link: https://www.econbiz.de/10008705094
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Corporate identity and corporate communications : the antidote to merger madness
Balmer, John M. T.; Dinnie, Keith - In: Corporate communications : an international journal 4 (1999) 4, pp. 182-192
Persistent link: https://www.econbiz.de/10008715375
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Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-404
Persistent link: https://www.econbiz.de/10008435065
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Regional and country ethnocentrism: broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320
Persistent link: https://www.econbiz.de/10010093184
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The Effects of Country of Origin on UK Consumers' Perceptions of Imported Wines
Felzensztein, Christian; Dinnie, Keith - In: Journal of food products marketing 11 (2005) 4, pp. 109
Persistent link: https://www.econbiz.de/10007146801
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Sectoral brand management : a social constructionist approach in the business-to-business market
Lourenção, Marina Toledo de Arruda; Giraldi, Janaina … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 206-226
Persistent link: https://www.econbiz.de/10014473016