Lindquist, Jay D.; Kaufman‐Scarborough, Carol F. - In: Journal of Consumer Marketing 21 (2004) 5, pp. 332-342
Consumer researchers have long known that some shoppers prefer to combine errands on their shopping trips, while others tend to focus on one errand at a time. However, there was no published evidence that similar behaviors occur within a specific shopping situation. Proposes that polychronic...