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The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions

Shirvani, Seyyed Milad; Motamedi, Negar; Mohtaram, Rahim - In: International journal of business information systems : … 35 (2020) 3, pp. 363-377

Persistent link: https://www.econbiz.de/10012506764

The consumer-based brand equity inventory : scale construct and validation

Schivinski, Bruno; Dąbrowski, Dariusz - 2014

this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …

Persistent link: https://www.econbiz.de/10011802135

Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model

Anić, Ivan-Damir; Rajh, Edo - In: Tržište/Market 20 (2008) 2, pp. 133-147

The purpose of this empirical study was to determine the impacts of distribution intensity on perceived quality and … brand awareness, and to analyze the effects of perceived quality and brand awareness on brand loyalty. A structural equation … perceived quality and brand awareness. Moreover, perceived quality and brand awareness were shown to be significant and positive …

Persistent link: https://www.econbiz.de/10011007015

Shaping brand attitudes through sustainability practices : a TSR approach

Jagani, Sandeep; Saboorideilami, Vafa; Tarannum, Saraf - In: The journal of services marketing 38 (2024) 3, pp. 369-382

Persistent link: https://www.econbiz.de/10014516054

Chapter 6. The economics of brands and branding

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Moorthy, Sridhar - In: Handbook of the economics of marketing : Volume 1, (pp. 291-358). 2019

Consumer goods industries tend to be dominated by a small number of nationally-branded goods. In many cases, brands are one of the few sources of differentiation between otherwise physically undifferentiated products. In this chapter we survey the literature on the role of consumer branding and...

Persistent link: https://www.econbiz.de/10014023358

Consumer-based brand equity : do brand relationships matter?

Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212

Persistent link: https://www.econbiz.de/10013502536

Impact of brand image on consumer decision making process towards retailer shops in Kathmandu Valley

Guragain, Prashant - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 3, pp. 98-111

Persistent link: https://www.econbiz.de/10014495024

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Sánchez Garza, Miriam Nanyeli; Sánchez Limón, … - In: Cogent business & management 11 (2024) 1, pp. 1-15

The objective of this research is to examine the effect of marketing activities on brand awareness generation, image and loyalty in social networks of a public higher education institution, based on the social networks theory and Bilgin’s model (2018). The quantitative method is used, with the...

Persistent link: https://www.econbiz.de/10014529732

The consumer-based brand equity inventory: scale construct and validation

Schivinski, Bruno; D¹browski, Dariusz Dabrowski - Wydział Zarządzania i Ekonomii, Politechnika Gdańska - 2014

this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …

Persistent link: https://www.econbiz.de/10010777756

The Effect of Consumer-Based Brand Equity on Personel Computer Purchase Intention: A Study in Antakya

Ural, Tulin; Pek, H. Gül - In: Anadolu University Journal of Social Sciences 12 (2012) 3, pp. 11-26

factors which affect to consumer-based brand equity. In this study, the relationships among brand awareness, perceived quality … among consumer-based brand equity in the personal computer sector and brand awareness, perceived quality, brand image, brand …

Persistent link: https://www.econbiz.de/10010583557