Lee, Seung-hee; Workman, Jane E. - In: Journal of Open Innovation: Technology, Market, and … 1 (2015) 3, pp. 1-12
loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self … and perceived quality, was used to collect data. Results: Participants were 269 US university students at a large mid … quality. Conclusions: Results support that brand variables such as brand awareness, brand loyalty, and brand attachment are …