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Telkomsel Flash, and whether the trust the brand, product quality, price optimum effect on brand loyalty Telkomsel Flash … influence brand loyalty (Brand Loyalty) compared with the variable quality of products and product prices no significant effect …
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this study suggests that simultaneous brandawareness, brand association, perceived quality and brand loyalty are … loyalty can be explained by the independent variable (brand awareness,brand association, perceived quality and brand loyalty …
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The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire. A structured equation modelling technique was used to validate...
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Purpose: This study seeks to advance the literature by examining the mediating role of brand loyalty and the moderating impact of brand awareness in the relationships between social media marketing and collectivist Chinese behavior in the hospitality service context. This exploration is grounded...
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this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …
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loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self … and perceived quality, was used to collect data. Results: Participants were 269 US university students at a large mid … quality. Conclusions: Results support that brand variables such as brand awareness, brand loyalty, and brand attachment are …
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