The literature is rich with examples that stress the importance of marketers having long‐term customer relationships. Yet, the reality is that while relational attachments can foster benefits, there are many occasions when marketers seek, or are forced, to disband or change the nature of...

Purpose – This paper aims to address the generic research question of how promising management practices such as total quality management (TQM) initiatives affect employee relations in South Eastern European (SEE) countries by focusing on managers' professional lives. In particular, this study...

Discusses the theory of front‐ and back‐seat driving relative to customer‐driven enterprise in marketing. With deregulation and privatization picking up speed in service industries, customer service roles are vitally important. Shows that marketing must embrace new technologies alongside...

Internal marketing orientation is an area within the broader market orientation that remains relatively under‐researched. Utilising the internal marketing orientation (IMO) scale developed by Foreman and Money, this paper seeks to develop our understanding of the factors that may influence an...

In this study of usage of a retail banking service innovation, users and non‐users of automated teller machines (ATMs) are profiled in terms of demographic and perceptual variables. The main purpose of the study was to discriminate users from non‐users, using the demographic variables of...

Purpose – Although the relation between standardization/adaptation strategy and performance has been extensively examined in the international marketing literature, the findings concerning these factors are still inconclusive. The conflicting results might relate to the analysis approach...

All company employees in the transport and distribution industry should be marketing‐oriented. The importance of PR and marketing practices and strategies for the industry are analysed and the concept of competitive benchmarking is introduced with a step‐by‐step exercise.

This paper examines how well theories of consumer behaviour allow prediction of the consumption of tourism and hospitality products and services. Given the changing demographic and psychographic profile of consumers in the UK, it is proposed that a multitude of theoretical paradigms may be...