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Memory Enhances the Mere Exposure Effect

Stafford, Tom; Grimes, Anthony - In: Psychology & marketing 29 (2012) 12, pp. 995-1004

Persistent link: https://www.econbiz.de/10010042256

Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan

Grimes, Anthony; Doole, Isobel - In: Journal of marketing management : MM 14 (1998) 7, pp. 799-818

Persistent link: https://www.econbiz.de/10006991402

Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework

Grimes, Anthony - In: European journal of marketing : EJM 42 (2008) 1-2, pp. 69-86

Persistent link: https://www.econbiz.de/10007979077

Involvement and the influence of online third-party endorsements

Williams, Russell; Grimes, Anthony - In: International journal of internet marketing and … 6 (2010) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10009850615

Service robots in long-term care : a consumer-centric view

Kipnis, Eva; McLeay, Fraser; Grimes, Anthony; De … - In: Journal of service research 25 (2022) 4, pp. 667-685

Persistent link: https://www.econbiz.de/10013396032

When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes

Han, Joon Hye; Grimes, Anthony; Davies, Gary - In: Corporate communications : an international journal 28 (2023) 6, pp. 924-942

Persistent link: https://www.econbiz.de/10014493933

Profiling the capabilities of SMEs to compete internationally

Grimes, Anthony; Doole, Isobel; Kitchen, Philip J. - In: Journal of Small Business and Enterprise Development 14 (2007) 1, pp. 64-80

Purpose – The purpose of this paper is to detail the rationale for, and development of, the Export Marketing Profiling System; a methodology for profiling and benchmarking the capabilities of small and medium‐sized enterprises (SMEs) to compete internationally. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014903059