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motivated memory, such that procrastination may persist even if uncertainty is eventually resolved. …
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Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for...
Persistent link: https://www.econbiz.de/10014674684
brand attitudes. Such effects, can be strengthened by high‐relevance lyrics. Originality/value – Placing a previously heard …
Persistent link: https://www.econbiz.de/10014674709
The practice of pricing with numbers ending in nine (“nine‐ending”) has been little studied. It now seems well established that, under certain conditions, the practice of such pricing strategies has a particular effect on sales, especially inciting the customer to buy products that are...
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Memory impairments in the elderly have been widely studied in the past. This study focuses on the effects of these … memory impairments on the ability of mature consumers to respond to brand attitude scales. An experimental study investigates …
Persistent link: https://www.econbiz.de/10014848403
-report liking, attention, and memory for an advertisement) was affected by addressability and the screen size on which the content … was viewed. Using a limited capacity model of information processing and the elaboration likelihood model as its …
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