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Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA

Becker, Christian (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002411169

A longitudinal analysis of the competitive market strenghts and weaknesses of the US and the USSR

Darling, John R. - In: Zhongguo-xingzheng (1992), pp. 93-110

Persistent link: https://www.econbiz.de/10001132117

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

Persistent link: https://www.econbiz.de/10013177323

Marketing mistakes and successes

Hartley, Robert F. - 2009 - 11. ed.

Persistent link: https://www.econbiz.de/10003752238

Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China

Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102

Persistent link: https://www.econbiz.de/10012243989

U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving

Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910

Persistent link: https://www.econbiz.de/10012258146

A cross-national comparison of brand perceptions of global franchise chains in the BRICS

Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216

Persistent link: https://www.econbiz.de/10011628591

Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea

Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916

Persistent link: https://www.econbiz.de/10011597551

Internationalisation of sports teams brands : the consumers' perspective

Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10009783160

Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred - 2005

EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … -- 15 Schweden -- 16 Schweiz -- 17 Spanien -- 18 USA. … Marketingfakten aus 17 europäischen Ländern und den USA kann als hilfreiches Arbeitsinstrument für den eigenen internationalen …

Persistent link: https://www.econbiz.de/10014018991

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