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Marketing mistakes and successes
Hartley, Robert F. - 2009 - 11. ed.
Persistent link: https://www.econbiz.de/10003752238
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Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
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Principles of contemporary marketing
Kurtz, David L. - 2008 - Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and …
Persistent link: https://www.econbiz.de/10012255565
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Small business review
Canberra : Australian Gov. Publ. Service - 1.1984(1985) - 5.1988/89(1990)[?]
Persistent link: https://www.econbiz.de/10000501666
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How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
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Performance and standardization of Australian, Japanese and US firms
Kustin, Richard Alan - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10008738319
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Marketing strategy implementation in higher education : a mixed approach for model development and testing
Naidoo, Vik; Wu, Terry - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1117-1141
Persistent link: https://www.econbiz.de/10009387560
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An exploratory comparison of ethical perceptions of Mexican and US marketers
Marta, Janet; Heiss, Christina; De Lurgio, Steven A. - In: Journal of business ethics : JOBE 82 (2008) 3, pp. 539-555
Persistent link: https://www.econbiz.de/10003779695