Consumers can accumulate product information on the basis of a combination of searching, product advertising and expert … made by consumers and the recommendations made by plumbers and the extent to which plumbers act in the best interests of … experiments involving separate samples of Australian consumers and plumbers.We find some evidence that plumbers have higher …

encompassing not just isomorphic prices, i.e. actually or formerly perceived and recalled prices. Rather, inferential prices, such … and confidence in memorized prices, comprise important elements of a person's product‐price knowledge. As a result, there … recalled paid prices. Size of product‐price knowledge, and confidence in one's price knowledge, are identified as measures that …

Much emphasis in recent years has been placed on evaluating product quality by use of the C⊂p and C⊂pk indices. These … capability indices, particularly the latter, have much appeal as they seemingly wrap up quality into the calculation of a single … assess product quality. Having discussed confidence intervals, definitions and provided some quantitative results, caution is …

consumers exposed to a firm's sponsorship of a sporting event associated with a non-profit organization. A survey instrument was … developed by a panel of experts, pre-tested, revised, and completed by (442 event spectators. Results suggested consumers …

determine if consumers could distinguish 1-MCP treated and untreated Gala apples [Malus sylvestris L. (Mill.) var. domestica …. A second objective was to compare consumers' acceptance for 1-MCP treated to untreated apples. Both 1-MCP treated and … untreated apples received high overall liking scores that were not significantly different. Equal numbers of consumers indicated …