Suggests current marketing literature fails to take account of the structure of modern markets and proposes a scheme for classifying marketing situations — which has the merit of forcing attention on the effects of concentration in modern markets. States that the average manufacturer of...

BUSINESS SCHOOL GRAFFITI is a highly personal and revealing account of the first ten years (1965–1975) at Britain’s University Business Schools. The progress achieved is documented in a whimsical fashion that makes it highly readable. Gordon Wills has been on the inside throughout the decade...

Suggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education selections and these are: practical considerations; curriculum requirements; convenience factors; experience with the institutions; academic factors; and admission considerations....

Describes some of the issues raised and problems encountered in an attempt to apply a market analysis to a non‐profit making organization. Applies a marketing approach in order to tackle the non‐profit making organizations more complex problems. Suggests that the marketing approach is very...

Discusses various aspects of market research in Eastern Europe, with special emphasis on the Hungarian experience under the New Economic Mechanism. Attempts to show how the manner in which various sources of information can and should be utilized. Highlights differences and similarities between...

Claims that many supposed disadvantages regarding the inadequacies of consumer panels as research tools may not exist and, in some circumstances, may prove to be superior to the normal interview. Posits further research may aid in supporting panel techniques. Puts forward a framework for...

Posits the question: are marketing executives too ready to accept consumer panel data without thinking to question their validity or usefulness? Asks also whether consumer panels are to play an increasingly important role in the future? States that as industry becomes more cost‐benefit...

In this article the authors present the results of recent research into the much neglected, but increasingly important, area of marketing information systems in banking. Interviews were conducted with most of the major UK banks, the results of which, combined with literature review, give insight...

This commentary was stimulated by two things. First, the apparently growing concerns within marketing academia with the gap between academia and practice. Throughout Europe academics are expressing the need to link their work closely with practitioners, yet there is little sign of urgency from...

This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers' network perceptions, which are assumed to...