Examines the underlying determinants of in‐store information search for a Christmas clothing gift, specifically focusing on gender differences. Two non‐personal (general and specific) and one personal (sales clerk assistance) in‐store information search domains were obtained from the...

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing...

Purpose – Thrift shopping (the buying of previously owned products) provides products and shopping pleasure for consumers of all economic levels, however, little is known about how information regarding thrift shopping is acquired by consumers. This research aims to investigate whether there...

Purpose – The need for better links to the market as well as improved internal sharing and use of market information has been stressed as central for market‐oriented product development. This paper aims to suggest a conceptual model for the identification of relevant market information...

Purpose – This study aims to examine the changes in expectations and attitudes toward a brand over time. Furthermore, since consumers are able to change their previous judgments with information provided by a firm or dealer, the study seeks to examine moderator effects of such new information...

Purpose – The paper aims to establish which formally and informally published sources of knowledge were mainly used by executives in the computer service industry to obtain knowledge of current developments in the field of marketing and to examine the purposes for which the knowledge gathered...

Purpose – The paper explains how scenarios can be used to create alternative models of markets in way that is useful to marketing managers and the product development team. Design/methodology/approach – The paper outlines the how‐to process for developing and using marketing scenarios....

Argues, as a result of the convergence of commerce, technology, and consumer frustration, these new infomediary businesses could help customers capture, manage and maximize information assets value. States infomediaries can act as their client's agents, representing their interests and guarding...

The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question for marketers: What is marketing knowledge? We argue first that marketing knowledge resides in three key marketing...