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Conjoint experiments for direct mail response optimization
Vriens, Marco; Scheer, Hiek R.van der; Hoekstra, Janny C.; … - In: European journal of marketing : EJM 32 (1998) 3-4, pp. 323-339
Persistent link: https://www.econbiz.de/10006098682
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The relative performance of bivariate causality tests in small samples
Roelf Bult, Jan; Leeflang, Peter S. H.; Wittink, Dick R. - In: European Journal of Operational Research 97 (1997) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10005240284
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Conjoint analysis in marketing : developments in stimulus representation and segmentation methods
Vriens, Marco - 1995
Persistent link: https://www.econbiz.de/10004299975
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Handeln van heroi͏̈negebruikers : effecten van beleidsmaatregelen
Hoekstra, Janita Cornelia - 1987
Persistent link: https://www.econbiz.de/10000732987
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Teleshoppen in de levensmiddelensector
Verhoef, Peter C.; Sloot, Laurens M.; Hoekstra, Janita … - 1997
Persistent link: https://www.econbiz.de/10000959627
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Providing information and enabling transactions : which website function is more important for success?
Hoekstra, Janita Cornelia; Huizingh, Eelko; Bijmolt, … - In: Journal of electronic commerce research : JECR 16 (2015) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10011296888
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The impact of satisfaction on the breadth of the relationship with a multi-service provider
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, … - 1999
Persistent link: https://www.econbiz.de/10001432446
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Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.; Hoekstra, Janita Cornelia - 1998
Persistent link: https://www.econbiz.de/10000990712
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The effectiveness of direct response radio commercials
Verhoef, Peter C.; Hoekstra, Janita Cornelia; Aalst, … - 1998
Persistent link: https://www.econbiz.de/10000990719
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How Experience Changes the Importance of Website Criteria : The Moderating Influence of Online and Website-Specific Experience
Broekhuizen, Thijs - 2014
Online shoppers may differ in what they desire from websites based on their experience with a specific website and with online shopping in general. This study investigates the moderating influence of online and website-specific shopping experience on the importance of website criteria. The...
Persistent link: https://www.econbiz.de/10013063176