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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-560
Persistent link: https://www.econbiz.de/10008414639
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The role of context in the multinationality-performance relationship : a meta-analytic review
Kirca, Ahmet H.; Roth, Kendall; Hult, G. Tomas M.; … - In: Global strategy journal : GSJ 2 (2012) 2, pp. 108-121
Persistent link: https://www.econbiz.de/10010081684
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Stakeholder marketing : a definition and conceptual framework
Hult, G. Tomas M.; Mena, Jeannette A.; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 44-65
Persistent link: https://www.econbiz.de/10010082230
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Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.; Bearden, William O.; Hult, G. Tomas M. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 145-153
Persistent link: https://www.econbiz.de/10010082243
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Entrepreneuring as a puzzle : an attempt to its explanation with truncation of subjective probability distribution of prospects
Deligonul, Z. Seyda; Hult, G. Tomas M.; Cavusgil, S. Tamer - In: Strategic entrepreneurship journal : SEJ 2 (2008) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10009884241
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Knowledge as a strategic resource in logistics and purchasing : Report No. 03-100
Hult, G. Tomas M.; Cavusgil, S. Tamer; Calantone, Roger J. - In: MSI reports : working paper series (2003) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009893384
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An assessment of hierarchical linear modeling in international business, management, and marketing
Erkan Ozkaya, H.; Dabas, Chitra; Kolev, Kalin; Hult, G. … - In: International business review : the official journal of … 22 (2013) 4, pp. 663-677
Persistent link: https://www.econbiz.de/10010105145
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Understanding Drivers of Risk‐Adjusted Performance for Service Firms with International Operations*
Elango, B.; Talluri, Srinivas (Sri); Hult, G. Tomas M. - In: Decision sciences : DS 44 (2013) 4, pp. 755-783
Persistent link: https://www.econbiz.de/10010166388
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Global supply chain management : toward a theoretically driven research agenda
Connelly, Brian L.; Ketchen, David J.; Hult, G. Tomas M. - In: Global strategy journal : GSJ 3 (2013) 3, pp. 227-243
Persistent link: https://www.econbiz.de/10010186012
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A focus on international competitiveness
Hult, G. Tomas M. - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 195-202
Persistent link: https://www.econbiz.de/10009831219