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The impact of advertising on children's psychological wellbeing and life satisfaction

Opree, Suzanna J.; Buijzen, Moniek; Reijmersdal, Eva A. van - In: European journal of marketing : EJM 50 (2016) 11, pp. 1975-1992

Persistent link: https://www.econbiz.de/10011641443

Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames

Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10009490137

Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10011298746

Brand prominence in advergames : effects on children's explicit and implicit memory

Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Current insights and future trends : [extended versions …, (pp. 321-329). 2012

Persistent link: https://www.econbiz.de/10009748089

Boys' responses to the integration of advertising and entertaining content

Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 251-263

Persistent link: https://www.econbiz.de/10011443537

Children's responses to advertising in social games

Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154

Persistent link: https://www.econbiz.de/10009778537

Processes and effects of targeted online advertising among children

Reijmersdal, Eva A. van; Rozendaal, Esther; Smink, Nadia; … - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 396-414

Persistent link: https://www.econbiz.de/10011707392

Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

van Reijmersdal, Eva A.; Rozendaal, Esther; Buijzen, Moniek - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 33-43

Persistent link: https://www.econbiz.de/10009820981

Boys’ responses to the integration of advertising and entertaining content

van Reijmersdal, Eva A.; Rozendaal, Esther; Buijzen, Moniek - In: Young Consumers 16 (2015) 3, pp. 251-263

Purpose – The purposes of this paper are to investigate the effects of integrated advertising formats on the persuasion of children, children’s awareness of the persuasive intent of these formats and how this awareness mediates the level of persuasion. Design/methodology/approach – An...

Persistent link: https://www.econbiz.de/10015044663

Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials

Reijmersdal, Eva A. van - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 425-446

Persistent link: https://www.econbiz.de/10009301340