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Digital and Social Media Marketing : Emerging Applications and Theoretical Development

Rana, Nripendra P. (ed.); Slade, Emma L. (ed.); … - 2020 - 1st ed. 2020

Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on...

Persistent link: https://www.econbiz.de/10012399021

The influence of culture in website design and users' perceptions : three systematic reviews

Moura, Francisco Tigre; Singh, Nitish; Chun, Wootae - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 312-339

Persistent link: https://www.econbiz.de/10011626496

Optimizing environmental expenditures for maximizing economic performance

Singh, Nitish; Ma, Jieqiong; Yang, Jie - In: Management decision : MD 54 (2016) 10, pp. 2544-2561

Persistent link: https://www.econbiz.de/10011579715

How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers

Benmamoun, Mamoun; Singh, Nitish; Sobh, Rana - In: Journal of advertising research 59 (2019) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10012109423

Hyper-localizing e-commerce strategy : an emerging market perspective

Singh, Nitish; Keating, Brendan M. - In: Emerging markets from a multidisciplinary perspective : …, (pp. 89-94). 2018

Persistent link: https://www.econbiz.de/10011825143

Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

Doing good while making money : individual investor participation in socially responsible corporations

Chakrabarty, Bidisha; Lee, Sang Bong; Singh, Nitish - In: Management decision : MD 55 (2017) 8, pp. 1645-1659

Persistent link: https://www.econbiz.de/10011759259

The human experience of ethics : a review of a decade of qualitative ethical decision-making research

Lehnert, Kevin; Craft, Jana; Singh, Nitish; Park, Yung-Hwal - In: Business ethics : a European review 25 (2016) 4, pp. 498-537

Persistent link: https://www.econbiz.de/10011641990

Recognizing the rights of "others" : a framework for corporate human rights violations in international business

Ascencio, Christine; Singh, Nitish; Alhorr, Hadi - In: International journal of cross cultural management 24 (2024) 1, pp. 101-128

Persistent link: https://www.econbiz.de/10014583454

Should all firms adapt websites to international audiences?

Bartikowski, Boris; Singh, Nitish - In: Journal of Business Research 67 (2014) 3, pp. 246-252

The authors investigate the moderating roles of brand equity and purchasing risk in the relationships between website cultural congruity (WCC) and two dependent variables: attitude toward the website (AST) and trust in the e-vendor. An exploratory study identifies typical French website design...

Persistent link: https://www.econbiz.de/10010729978