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The culturally customized Web site : customizing web sites for the global marketplace
Singh, Nitish; Pereira, Arun - 2005
Persistent link: https://www.econbiz.de/10004827566
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Special issue: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012171783
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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Slade, Emma L.; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
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Exploring flow in the mobile interface context
Johnson, Clark D.; Bauer, Brittney C.; Singh, Nitish - In: Journal of retailing and consumer services 53 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012171980
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Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers
Singh, Nitish; Fassott, Georg; Chao, Mike C.H.; … - In: International marketing review 23 (2006) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10006228947
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Adaptation of cultural content: evidence from B2C e-commerce firms
Singh, Nitish; Kumar, Vikas; Baack, Daniel - In: European journal of marketing : EJM 39 (2005) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10006075858
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Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites
Singh, Nitish; Matsuo, Hisako - In: Journal of business research : JBR 57 (2004) 8, pp. 864-872
Persistent link: https://www.econbiz.de/10006718418
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A cross-cultural analysis of print advertising targeted to Hispanic and non-Hispanic American consumers
Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10008209977
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A diagnostic framework for measuring Web-site localization
Singh, Nitish; Toy, Daniel R.; Wright, Lauren K. - In: Thunderbird international business review 51 (2009) 3, pp. 281-296
Persistent link: https://www.econbiz.de/10008242896
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Culture and web communications
Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188
Persistent link: https://www.econbiz.de/10007594707