Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a … increasing popularity of cause-related marketing programs (CRMPS) can be attributed to the Integration of sponsorship in many … organizations' sport marketing strategy. The purpose of this study was to examine the attitudes, beliefs, and purchase intentions of …

gain a sense of the issues currently rocking consumer culture. Contemporary Consumption, Consumers and Marketing captures …"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement …, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context …