Studies the development in the UK of the market for no‐and low‐alcohol beers and lagers (NAB/LABs) since the late 1970s. Shows from annual sales figures for the total market and of advertising expenditures how the growth of the market has been related to levels of promotional investment....

Attempts to quantify the impact of de‐alcoholized, low and reduced‐alcohol wines on the UK wine market, from their appearance in the late 1980s, to the present day. Also assesses whether makers have been successful with the wines under discussion in their aim to capture a substantial...

This article describes a study which is being undertaken by the authors of the adoption processes used by UK retailers in the case of new wine and spirit products. Following a literature review they outline the work of earlier researchers in deducing the factors which retailers, in general,...

In the new product development (NPD) literature, little attention has been paid to the use of external marketing consultancies in the process. This work describes a study, using both personal and telephone interviewing, of 50 British‐based consumer goods companies with a view to identifying...