Shipley, David; Hooley, Graham; Beracs, Jozsef; … - In: Journal of Marketing Practice: Applied Marketing Science 1 (1995) 2, pp. 39-54
The first of several articles on the temporal development of intra‐firm marketing organizations, relates how Hungary and Poland have progressed strongly towards the free market economic system. However, social and political opposition is now threatening further rapid reform. Moreover,...