The marketing implications of foreign direct investment in private Hungarian firms
Year of publication: |
1995
|
---|---|
Authors: | Hooley, Graham J. ; Cox, Tony ; Shipley, David ; Beracs, Jozsef ; Kolos, Krizstina |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 12.1995, 5, p. 7-17
|
Publisher: |
MCB UP Ltd |
Subject: | Foreign investment | Hungary | Marketing strategy |
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