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Consumer evaluation of collaboration between perfumery and gastronomy for innovation

Besson, Ekaterina; Zhao, Yue; Kéfi, Hajer; Maalaoui, Adnane - In: International journal of entrepreneurship and small business 37 (2019) 1, pp. 25-53

Persistent link: https://www.econbiz.de/10012056909

Optimizing product launches in the presence of strategic consumers

Lobel, Ilan; Patel, Jigar; Vulcano, Gustavo; Zhang, Jiawei - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1778-1799

Persistent link: https://www.econbiz.de/10011502703

Consumer preference elicitation of complex products using fuzzy support vector machine active learning

Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464

Persistent link: https://www.econbiz.de/10011498939

Voice of the customer in the Islamic market

Doherty, Ronald J. - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 146-166

Persistent link: https://www.econbiz.de/10012209121

Harmful effects of mental imagery and customer orientation during new product screening

DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651

Persistent link: https://www.econbiz.de/10012177608

Exploring traditional and new web-based methods to involve customers in new product development

Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10012041729

How to co-create local food products with consumers?

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10011738641

Play it Again, Sam? : Product Differentiation and Success in the Music Industry

Deshmane, Abhishek; Martínez-de-Albéniz, Victor - 2022

incremental versus radical innovation. We develop a theory rooted in classical behavioral economics of reference-building, and … different degrees of innovation in successive musical album releases, by using a multi-attribute musical description of songs … utilized to adopt appropriate innovation rates to tailor-make products that cater to the preference structures of target …

Persistent link: https://www.econbiz.de/10014087887

Customer involvement in new product development of tile and ceramic industry

Mirfakhradini, Seyed Haidar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138

Persistent link: https://www.econbiz.de/10011980004

Problem Recognition: the Crucial First Stage of the Consumer Decision Process

Bruner, Gordon C.; Pomazal, Richard J. - In: Journal of Product & Brand Management 1 (1992) 2

Explains how little attention has traditionally been given to the stage of Problem Recognition, one of the five stages of the decision process evaluated by John Dewey, finding this lack of information even more ironic when it is remembered that a purchase will not occur unless a problem has been...

Persistent link: https://www.econbiz.de/10014896566

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