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Are marketers only half right?

Corkindale, David - In: The marketing review 9 (2009) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10003819083

Towards a business model for commercializing innovative new technology

Corkindale, David - In: International journal of innovation and technology … 7 (2010) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10003948717

Discovering how brands grow

Corkindale, David - In: The marketing review 11 (2011) 4, pp. 337-345

Persistent link: https://www.econbiz.de/10009428160

Considerations for conducting successful advertising expenditure tests

Corkindale, David - In: Journal of the Market Research Society : JMRS 18 (1976) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10002033844

Setting objectives for advertising

Corkindale, David - In: European journal of marketing : EJM 10 (1976) 3, pp. 109-126

Persistent link: https://www.econbiz.de/10002033850

Are marketers only half right?

Corkindale, David - In: The marketing review 9 (2009) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10009853146

Discovering how brands grow

Corkindale, David - In: The marketing review 11 (2011) 4, pp. 337-345

Persistent link: https://www.econbiz.de/10009853212

Sponsorship in context

Waite, Nigel - 1979

The research described in this thesis is aimed atinitiating a factually-based knowledge of the sponsorshipof leisure pursuits as a promotional tool. Research todate has been scant leaving the subject largely in therealms of supposition.The finding of this research can be classified underthree...

Persistent link: https://www.econbiz.de/10009463139

A partnering business model for technology transfer : the case of the Muenster University of Applied Sciences

Dottore, Antonio G.; Baaken, Thomas; Corkindale, David - In: International journal of entrepreneurship and … 12 (2010) 2, pp. 190-216

Persistent link: https://www.econbiz.de/10008662494

Implementation critical success factors (CSFs) for ERP : do they contribute to implementation success and post-implementation performance?

Ram, Jiwat; Corkindale, David; Wu, Ming-lu - In: International journal of production economics 144 (2013) 1, pp. 157-174

Persistent link: https://www.econbiz.de/10009770116