Greer, W.R.; Hawkins, D.I. - In: European Journal of Marketing 10 (1976) 1, pp. 28-35
in low morale on the part of the salesforce. Develops a contribution‐based commission plan which, it is suggested …Demonstrates that, under certain conditions a unit‐based commission plan is disfunctional suggesting that it can result …, overcomes the problem of management and salesforce goal congruence, and which, it is proposed, is more cost‐efficient. …