Le Meunier‐FitzHugh, Kenneth; Piercy, Nigel F. - In: European Business Review 22 (2010) 3, pp. 287-305
Purpose – The purpose of this paper is to explore the sales and marketing interface and to identify some of the … elements that may influence collaboration between sales and marketing and provide a framework demonstrating how these elements … may interrelate. Design/methodology/approach – This paper explores the sales and marketing relationship through …