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, depicting the relationship between the firms’ pre-treatment export-sales ratio and their subsequent sales growth rate as a …The relationship between individual firms’ export behaviour and firm performance has been studied extensively in the …-exporting companies, using the firms’ export status as a binary treatment variable and comparing the performance of exporting and non …
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perceived relationship effectiveness between marketing managers and sales managers. Design/methodology/approach – The model … of the very few studies to use a large empirical survey to examine the marketing and sales dyad.  … from 113 sales managers in the UK and Australia. Confirmatory factor analysis was used to test the validity of the measures …
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Purpose – The purpose of this paper is to explore the sales and marketing interface and to identify some of the … elements that may influence collaboration between sales and marketing and provide a framework demonstrating how these elements … may interrelate. Design/methodology/approach – This paper explores the sales and marketing relationship through …
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