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Lost opportunity
Loughlin, Catherine; Arnold, Kara; Bell Crawford, Janet - In: Equality, Diversity and Inclusion: An International Journal 31 (2011) 1, pp. 43-64
women will get credit for engaging in some of the same transformational leadership behaviors as men. Originality …Purpose – This study aims to test how senior leaders recognize and reward the same leadership behavior in male and … reviews wherein only manager ' s sex and engagement in individually considerate transformational leadership behavior varied …
Persistent link: https://www.econbiz.de/10014720015
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How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf; Zielke, Stephan - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
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Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter; Vanyushyn, Vladimir - In: The journal of consumer marketing 31 (2014) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
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Managing long queues for holiday sales shopping
Qiu, Chun; Zhang, Wenqing - In: Journal of revenue and pricing management 15 (2016) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10011441303
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The pricing strategies of Hungarian food retail chains during the last recession
Berezvai, Zombor - In: Acta oeconomica : periodical of the Hungarian Academy … 65 (2015) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10011736812
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Advertising, promotion, and the competitive advantage of interwar UK department stores
Scott, Peter; Walker, James - Henley Business School, University of Reading - 2008
Promotional activity proved key to the success of department stores in fending off competition from the expanding chain stores by drawing in customers to their large, central, premises. This paper uses a combination of quantitative and qualitative archival data to examine the promotional methods...
Persistent link: https://www.econbiz.de/10005146631
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Pricing and promotions in retail tea market in Argentina
Giordano, Victoria; Larrosa, Juan M. C.; Uriarte, Juan … - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 298-315
Persistent link: https://www.econbiz.de/10014574070
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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A nested logit model of strategic promotion
Richards, Timothy - In: Quantitative Marketing and Economics 5 (2007) 1, pp. 63-91
This paper presents a test of the nature of the pricing and promotion game played by supermarket retailers in a large …
Persistent link: https://www.econbiz.de/10005701809
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Own-Brand and Cross-Brand Retail Pass-Through
Besanko, David; Dubé, Jean-Pierre; Gupta, Sachin - In: Marketing Science 24 (2005) 1, pp. 123-137
In this paper we describe the pass-through behavior of a major U.S. supermarket chain for 78 products across 11 categories. Our data set includes retail prices and wholesale prices for stores in 15 retail price zones for a one-year period. For the empirical model, we use a reduced-form approach...
Persistent link: https://www.econbiz.de/10008788039