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Employee-powered PR (public re...
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Brand image
11,253
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9,399
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7,383
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7,340
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7,016
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6,947
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3,381
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3,351
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1,071
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991
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988
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953
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Burmann, Christoph
83
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80
Bruhn, Manfred
74
Lies, Jan
68
Melewar, T. C.
53
Brunello, Giorgio
50
Esch, Franz-Rudolf
49
Bentele, Günter
43
Röttger, Ulrike
42
Phau, Ian
38
Tamm, Marcus
38
Coombs, W. Timothy
37
Heath, Robert L.
37
Görlitz, Katja
36
Huber, Frank
35
Loureiro, Sandra Maria Correia
34
Bang, Nguyen
33
Keller, Kevin Lane
32
Wiedmann, Klaus-Peter
32
Diamantopoulos, Adamantios
30
Foroudi, Pantea
28
Kitchen, Philip J.
26
Han, Heesup
25
Bauer, Hans H.
24
Gierl, Heribert
24
Sattler, Henrik
24
Watson, Tom
24
De Chernatony, Leslie
23
Fetscherin, Marc
23
Langner, Tobias
23
Romaniuk, Jenni
23
Balmer, John M. T.
22
Guzman, Francisco
22
Schade, Michael
22
Usman, Osly
22
Sriramesh, Krishnamurthy
21
Ingenhoff, Diana
20
Japutra, Arnold
20
Verčič, Dejan
20
Zwick, Thomas
20
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International Water Management Institute (IWMI)
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International Labour Organization (ILO), United Nations
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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National Bureau of Economic Research
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CESifo
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Verlag Dr. Kovač
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9
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6
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6
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6
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6
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6
ToKnowPress
6
William Davidson Institute, University of Michigan
6
Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
5
Industrial Relations Section, Department of Economics
5
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Journal of business research : JBR
561
Industrial and Commercial Training
415
The journal of brand management : an international journal
349
The journal of product & brand management
306
Human Resource Management International Digest
291
Journal of retailing and consumer services
260
IZA Discussion Papers
206
Corporate communications : an international journal
197
Journal of Communication Management
187
SpringerLink / Bücher
185
Psychology & marketing
144
Journal of communication management : an international journal
143
Journal of marketing communications
126
European journal of marketing : EJM
125
Journal of business ethics : JOBE
125
Journal of Management Development
121
Tourism management : research, policies, practice
115
Asia Pacific journal of marketing and logistics
109
Journal of travel and tourism marketing
108
International Journal of Manpower
101
Marketing intelligence & planning
96
Corporate Communications: An International Journal
94
International journal of hospitality management
94
Management Development Review
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
Cogent business & management
78
Journal of strategic marketing
78
Journal of international consumer marketing
77
Journal of promotion management : JPM
77
Strategic Direction
74
The journal of consumer marketing
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International marketing review
70
Journal of marketing management : MM
70
Journal of Product & Brand Management
69
Discussion paper series / IZA
68
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of promotion management : innovations in planning and applied research
66
Research
66
International Journal of Contemporary Hospitality Management
65
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ECONIS (ZBW)
21,122
Other ZBW resources
2,641
RePEc
1,334
USB Cologne (EcoSocSci)
932
EconStor
391
BASE
141
ArchiDok
44
USB Cologne (business full texts)
10
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1
Communication and PR in crisis situations
Paicu, Claudia Elena
;
Frâncu, Laurenţiu Gabriel
- In:
Theoretical and applied economics : GAER review
23
(
2016
)
3
,
pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
Saved in:
2
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
3
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther
;
Nicolás, Miguel Ángel
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
Saved in:
4
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
5
Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
Saved in:
6
Training
managers to handle a crisis
Bl, Michael
- In:
Industrial and Commercial Training
27
(
1995
)
2
,
pp. 28-31
The best way to prepare an organization for a crisis is to start with the
training
and work backwards to the …
Persistent link: https://www.econbiz.de/10014755828
Saved in:
7
Infosys U (the software company s
training
centre in India)
Schlosser, J.
- In:
Human Resource Management International Digest
14
(
2006
)
6
Persistent link: https://www.econbiz.de/10014752848
Saved in:
8
Der empirische Zusammenhang von Verbraucherverunsicherung und Informationsverhalten am Beispiel von Convenience Food : Konsequenzen für die unternehmerische Öffentlichkeitsarbeit
Bergmann, Karin
-
1997
Persistent link: https://www.econbiz.de/10000668706
Saved in:
9
Wenn Mut sich auszahlt : die "Dove Kampagne für wahre Schönheit"
Plehwe, Kerstin
- In:
Die Kampagnenmacher : die neuen Instrumente und …
,
(pp. 239-247)
.
2007
Persistent link: https://www.econbiz.de/10003741420
Saved in:
10
Markenidentität als Basis für die Gestaltung der internen und externen Kommunikation
Escher, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 379-396)
.
2009
Persistent link: https://www.econbiz.de/10003766075
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