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Consumer segmentation in food retailing in Croatia : a latent class analysis
Pavlić, Ivana; Vojvodić, Katija; Puh, Barbara - In: Market : review for marketing theory and practice 32 (2020), pp. 9-29
Persistent link: https://www.econbiz.de/10012652648
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Price discrimination with consumer misperception
Bar-Gill, Oren - In: Applied economics letters 28 (2021) 10, pp. 829-834
Persistent link: https://www.econbiz.de/10012589663
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Prospects of mobile payments in Northern India : customer segmentation and profiling
Shukla, Upendra Nath - In: International journal of business excellence : IJBEX 27 (2022) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10013252872
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Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal; Paul, Justin; Sharma, Pooja - In: International journal of market research 64 (2022) 3, pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
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Consumer segmentation and preference for indigenous chicken products
Bannor, Richard Kwasi; Abele, Steffen; Kuwornu, John K. M. - In: Journal of agribusiness in developing and emerging … 12 (2022) 1, pp. 75-93
Persistent link: https://www.econbiz.de/10012879943
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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A segmentation of adolescent online users and shoppers
Hill, William W.; Beatty, Shraron E.; Walsh, Gianfranco - In: The journal of services marketing 27 (2013) 5, pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
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Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David; Sánchez-Fernández, Raquel; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10010193209
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Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Bruwer, Johan; Buller, Courtney - In: Journal of international consumer marketing 24 (2012) 5, pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
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Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara; Neslin, Scott A.; Montaguti, Elisa - In: Journal of retailing 96 (2020) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10012420846