Purpose – This study aims to investigate and compare the propensity of both Arab and Western customers to bargain in …) developed by Schneider et al. was administered, as part of a self‐administered questionnaire, to a sample of 100 Arab customers … and 100 Western customers and their responses to the BPS items were analyzed. Findings – Data analysis shows that both …

customers with low on-net prices, trapping large operators with the “Fat-cat effect”. We test the relative strength of the two …

Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique … opportunity to exploit new options and improve their marketing performance. Multi‐channel pricing is one of the most interesting … opportunities firms can exploit in the digital economy. Reviews the existing literature on pricing on the Internet and on multi …

Purpose – In the face of increased pricing pressure, managerial attention for value‐informed pricing (in which a price … is based on the customer's value perception) is on the rise. Although value‐informed pricing in its organizational … the aim of this article to review and integrate the empirical literature on pricing practices in order to pave the road …