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Experience value as a function of hedonic and utilitarian dominant services

Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135

Persistent link: https://www.econbiz.de/10011435705

Will they pitch or will they switch? : Comparing Chinese and American consumers

Krishen, Anjala S.; Hu, Han-Fen - In: Psychology & marketing 35 (2018) 3, pp. 210-219

Persistent link: https://www.econbiz.de/10011970157

Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness

Kousi, Sofia; Halkias, Georgios; Kokkinaki, Flora - In: Psychology & marketing 40 (2023) 8, pp. 1634-1645

Persistent link: https://www.econbiz.de/10014338311

Values, satisfaction and intentions : online innovation perspective for fashion apparels

Kautish, Pradeep; Guru, Sunita; Sinha, Anamika - In: International journal of innovation science 14 (2022) 3/4, pp. 608-629

Persistent link: https://www.econbiz.de/10013375186

Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix

Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245

Persistent link: https://www.econbiz.de/10012202807

Retailing Mobile App Usefulness: Customer Perception of Performance, Trust and Tension Free

Sunday Adewale Olaleye; Salo, Jari; Sanusi, Ismaila Temitayo - In: International Journal of E-Services and Mobile … 10 (2018) 4, pp. 1-17

Despite the huge leap of mobile apps, there are limited empirical studies that focus on the relationship between customer perception of performance expectation, trust, tension free and mobile apps usefulness. This study integrates and extends the unified theory of acceptance and use of...

Persistent link: https://www.econbiz.de/10012044752

Effects of hedonic and utilitarian shopping satisfaction on mall consumption

Buhrman, Tiffany - 2002

characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The … satisfaction. However, hedonic and utilitarian mall shopping satisfaction were found not to predict mall consumption in terms of …The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to …

Persistent link: https://www.econbiz.de/10009475050

Toy or Tool? Utilitarian and Hedonic Benefit of Mobile Augmented Reality Apps

Hoffmann, Stefan; Mai, Robert; Pagel, Timo - In: HMD Praxis der Wirtschaftsinformatik 59 (2021) 1, pp. 23-36

Mobile Augmented Reality (MAR)-Apps für private Konsument:innen existieren zwischenzeitlich für verschiedene Anwendungsbereiche und sie können zahlreiche Funktionen erfüllen. Der vorliegende Beitrag untersucht, welche Faktoren den wahrgenommenen Nutzen und die Bewertung von Konsument:innen...

Persistent link: https://www.econbiz.de/10014502099

Self-concept, gender, and product type : an investigation of brand loyalty

Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10009500638

Developing an online shopping value framework for consumers of non-store fashion brands

Dlodlo, Nobukhosi - In: International business and economics research journal 13 (2014) 6, pp. 1359-1373

Persistent link: https://www.econbiz.de/10011279824

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