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To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish; Lei, Jing; Khare, Adwait - In: Journal of retailing 91 (2015) 3, pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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Exploring the antecedents to learning continuance in virtual worlds : a balanced thinking-feeling and social-constructivism perspective
Liu, Na; Yang, Xue; Chan, Hock Chuan - In: Journal of global information management : an official … 21 (2013) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10009767290
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The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 16 (2013) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
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Now or later : delay's effects on post-consumption emotions and consumer loyalty
Chang, En-chung; Lv, Yilin; Chou, Ting-jui; He, Qingwen; … - In: Journal of business research : JBR 67 (2014) 7, pp. 1368-1375
Persistent link: https://www.econbiz.de/10010379341
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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011551765
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Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences : a case of online group buying
Lim, Weng Marc - In: The journal of information systems : JIS ; a semiannual … 28 (2014) 2, pp. 287-306
Persistent link: https://www.econbiz.de/10010474830
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Organizing products with complements versus substitutes : effects on store preferences as a function of effort and assortment perceptions
Diehl, Kristin; Herpen, Erica van; Lamberton, Cait - In: Journal of retailing 91 (2015) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010500773
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Effect of shopping motivations on Indian consumers' mall patronage intention
Singh, Devinder Pal - In: Asia-Pacific journal of management research and … 11 (2015) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10011383292
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Criteria for consumer agglomeration for a new footwear retail : a case study of a regional footwear brand in India
Mukherjee, Srabanti; Das, Prasun - In: International journal of business excellence 7 (2014) 5, pp. 626-645
Persistent link: https://www.econbiz.de/10011297079